![No Rolex, we're rich – why billionaires like Jeff Bezos, Bill Gates, Mark Zuckerberg and Tim Cook wear watches even you can afford | South China Morning Post No Rolex, we're rich – why billionaires like Jeff Bezos, Bill Gates, Mark Zuckerberg and Tim Cook wear watches even you can afford | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/methode/2020/08/03/b7c5065c-ca50-11ea-9c1b-809cdd34beb3_image_hires_143235.jpeg?itok=tjAPV7uB&v=1596436370)
No Rolex, we're rich – why billionaires like Jeff Bezos, Bill Gates, Mark Zuckerberg and Tim Cook wear watches even you can afford | South China Morning Post
![No Rolex please. From Elon Musk to Jeff Bezos you will be surprised at the watches the ultra rich wear. Bill Gates proudly wears a $70 Casio watch - Luxurylaunches No Rolex please. From Elon Musk to Jeff Bezos you will be surprised at the watches the ultra rich wear. Bill Gates proudly wears a $70 Casio watch - Luxurylaunches](https://luxurylaunches.com/wp-content/uploads/2020/07/Jeff-Bezos-1170x780.jpg)
No Rolex please. From Elon Musk to Jeff Bezos you will be surprised at the watches the ultra rich wear. Bill Gates proudly wears a $70 Casio watch - Luxurylaunches
![Actress Mischa Barton and Microsoft Chairman Bill Gates show off their watches at the Oct. 20, 2004 New York press conference introducing Swatch and Microsoft launch of a new watch line "Paparazzi" Actress Mischa Barton and Microsoft Chairman Bill Gates show off their watches at the Oct. 20, 2004 New York press conference introducing Swatch and Microsoft launch of a new watch line "Paparazzi"](https://c8.alamy.com/comp/TYGW09/actress-mischa-barton-and-microsoft-chairman-bill-gates-show-off-their-watches-at-the-oct-20-2004-new-york-press-conference-introducing-swatch-and-microsoft-launch-of-a-new-watch-line-paparazzi-designed-to-keep-wearers-on-the-edge-of-the-digital-information-wave-upi-photoezio-petersen-TYGW09.jpg)
Actress Mischa Barton and Microsoft Chairman Bill Gates show off their watches at the Oct. 20, 2004 New York press conference introducing Swatch and Microsoft launch of a new watch line "Paparazzi"
![9 watch brands that tech millionaires love: Elon Musk and Jeff Bezos wear Omega, and Bill Gates goes for Casio, while Silicon Valley CEOs are fans of Cartier, Rolex – and Apple 9 watch brands that tech millionaires love: Elon Musk and Jeff Bezos wear Omega, and Bill Gates goes for Casio, while Silicon Valley CEOs are fans of Cartier, Rolex – and Apple](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_generic/public/d8/images/canvas/2023/08/10/d13378cd-dc9f-4654-9fec-f55c3deac081_b90dc04e.jpg?itok=aNAauFC-&v=1691646036)
9 watch brands that tech millionaires love: Elon Musk and Jeff Bezos wear Omega, and Bill Gates goes for Casio, while Silicon Valley CEOs are fans of Cartier, Rolex – and Apple
![The most expensive watches of the world's 7 richest billionaires, ranked: from Warren Buffett's Rolex and Elon Musk's Richard Mille, to Bernard Arnault's Patek Philippe and Jeff Bezos' Ulysse Nardin | South The most expensive watches of the world's 7 richest billionaires, ranked: from Warren Buffett's Rolex and Elon Musk's Richard Mille, to Bernard Arnault's Patek Philippe and Jeff Bezos' Ulysse Nardin | South](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/04/03/fdac800c-c3e2-4af5-9df9-8ca09e824ac1_06c8e59a.jpg)